Footer

The footer sits at the bottom of every page. It’s where customers look for your policies, contact details and social links, so it’s worth keeping tidy.

Updated 2 min read

A dark footer with a logo and description, three link columns, social icons and a country selector

Add columns

Each column in the footer is a block. Open the Footer section in the theme editor and click Add block to choose one:

  • Menu: a heading and the top-level links from a menu, such as Shop or Help.
  • Image and text: a logo or image with a heading and description, ideal for a short “about us” or your contact details.
  • App blocks: blocks from installed apps, such as an email signup.

Drag blocks to change their order. On mobile, columns with a heading can become collapsible rows, which keeps a long footer short.

The bottom bar

Under the columns is a slim bar for small print. It can show:

  • Bottom bar links: the top-level links from a menu, ideally no more than four, such as your policies.
  • Payment icons: the payment methods your store accepts. They come from your Shopify payment settings and can’t be edited in the theme.
  • Social media icons: add your profile links in Theme settings > Social media.
  • Country/region and language selectors, if you sell in more than one country or language.
  • Follow on Shop: a button that lets customers follow your store in the Shop app. It needs Shop Pay to be turned on.

Add an image above the footer

An Image above footer sits on top of the footer and repeats across the full width, such as a skyline or a row of hills.

A mountain range illustration tiling across the top edge of the footer
  • Use a wide, short image that can repeat seamlessly side by side.
  • Match the footer’s background color to the bottom edge of the image, so they join without a line.

Colors and style

SettingWhat it does
Main color schemeThe colors of the columns area.
Bottom bar color schemeThe colors of the bottom bar. Use a different scheme to separate it.
Use lighter background colorLightens the bottom bar’s background slightly, so it stands apart from the columns above.
Let it snowSeasonal falling snow. Snow is white, so it only shows on a dark footer.

See Color schemes to set up the colors themselves.

Good footer habits

  • Link to your shipping, returns, privacy and terms pages. Customers expect to find them here.
  • Add contact details or a link to your contact page.
  • Keep it to three or four columns. A footer that tries to list everything is hard to use.