Launch checklist

Work through the list in the theme editor with your real products and content, not the demo content. Tick things off as you go.

1. Brand and look

• Upload your logo in the Header, and check its width on desktop and mobile.
• Add a favicon, the little icon in browser tabs, in Theme settings > Favicon. Use a simple square image.
• Set your color schemes, and check text is readable on every one.
• Choose your fonts. Two at most.
• Replace every demo image and every piece of placeholder text.

2. Navigation

• Set the main menu, and set up mega menus if you have a large catalog.
• Fill in the footer with your shipping, returns, privacy and terms pages, and a way to contact you.
• Add your social media links.
• Check the announcement bar message is current.
• Click every link in the header and footer. None should lead to a missing page.

3. Products and collections

• Open a few products and check the product page layout, images, variants and description.
• Assign the right templates, such as preorder or bulk-order, to the products that need them.
• Set up product cards: image shape, badges and quick add.
• Set up collection filters in Search & Discovery, and check them on a collection page.
• If you use metafields, fill them in for every product. See the Metafields reference.

4. Cart, shipping and checkout

• Check the free shipping bar minimums match your actual shipping rates.
• Link your terms and conditions in the cart if you need customers to accept them.
• Place a test order from start to finish, including the confirmation email.

5. Search engines and AI search

• Write a page title and description for your home page in Online Store > Preferences, and for key products and collections.
• Add alt text to product images.
• Build an FAQ page with FAQ schema turned on.
• Review the structured data options in SEO and AI search.

6. Test modes and timers

• Set every Popup and the Age verifier back to Normal mode.
• Check every countdown has a real end date. See Countdowns and discount codes.
• Check every discount code shown in the theme exists and works at checkout.

7. Mobile, speed and accessibility

• Browse the store on a real phone: the menu, a product, the cart and search.
• Test the home page, a collection and a product with Google PageSpeed Insights. See Theme speed.
• Try reaching checkout with just the keyboard. See Accessibility.
• Remove apps you don’t use.

8. Publish safely

1. Keep your previous theme in your theme library, so you can switch back in one click.
2. In Online Store > Themes, click Publish on Ignite.
3. Visit your live store, not the preview, and check the home page, a product and the cart once more.

Common questions