The best Shopify theme for toy stores
Built for the kids. Sold to the grown-ups.
Playtime is the toys and games preset of Ignite. It’s bright enough for the kids and clear enough for the adult holding the credit card.
- $380 paid once
- 100% positive from 113 reviews
- 50+ sections
The short answer
Playtime, a preset of the Ignite Shopify theme, is our pick for toy, game, trading card and collectibles stores. It has shoppable hotspots on lifestyle images, social video reels, a gift finder that narrows things down in a few taps, and pre-orders, countdown timers and flash sale bars for limited drops. Ignite costs $380 USD, paid once, and you can try it free.
What a toy store needs
Two buyers. One checkout.
Toy stores sell to two people at once. The child decides what they want, and the adult decides whether it’s right, and whether it arrives before the birthday. Collectors are different again: they want it the second it drops.
Shoppable hotspots
Tag products on a lifestyle photo. Shoppers tap a point to see what it is and what it costs.
Social video reels
Bring unboxings and play videos onto the store, where they can actually sell something.
Pre-orders
A pre-order template and badge let you sell the next set before it lands.
Flash sale bars
Show how much of the stock has gone. Limited drops should feel limited.
How it works
Recently viewed
Twenty toys later, shoppers can still find the one they liked first.
Flexible popups
Collect emails for drop alerts, after a delay or on exit intent, with as many popups as you need.
How it works
Playtime on the Theme Store
Made for toys and games. Not adapted for it.
01
50+ sections that convert
Create fast, SEO-friendly stores for toys, trading cards, TCG, collectibles and dropshipping, with AI-ready sections built to help you sell.
02
Flexibility without overwhelm
Create rich, flexible product pages that help shoppers and AI understand what you sell, build buyer confidence and turn views into sales.
Built for
One preset. Every corner of the trade.
- Toys
- Board games
- Trading cards and TCG
- Collectibles
- Figures and models
- Dropshipping
Running a drop? Pair a countdown timer on the product page with a flash sale bar on the card, and let the clock do the selling.
Underneath, Playtime is Ignite: the same 50+ sections and every built-in feature, with the same support from real people in the UK. Change the colors, fonts and layout as much as you like.
“The support from the support staff has been amazing. Thanks Andy! Love the store theme too. It's the first one I've tried and never considered using another one.”
Questions
Toys and games stores ask.
What is the best Shopify theme for toy stores?
Playtime, the toys and games preset of Ignite. It’s bright and playful for the kids, with rich product pages for the adults paying, plus shoppable hotspots, social video reels and a gift finder.
What is the best Shopify theme for trading cards and collectibles?
Playtime. It’s made for trading cards, TCG and collectibles stores, and Ignite’s pre-order templates, countdown timers and flash sale bars all suit limited drops.
Does Playtime support pre-orders?
Yes. There’s a pre-order product template and a pre-order badge. Assign the template to a product to make it available to pre-order.
Can I show videos on my toy store?
Yes. The Social video reel section shows a row of short videos, which suits unboxings and play clips.
Does Playtime have a gift finder?
Yes. The Quick filter section gives shoppers a row of dropdowns, built from your collection filters, that narrows a big catalog down in a few taps. Set up the Quick filter.
How much does Playtime cost?
Playtime is a preset of Ignite, so you buy Ignite: $380 USD, paid once on the Shopify Theme Store. You can try it on your store for free and only pay when you publish.
Try Playtime for free.
Set it up on your own store with your own products. Only pay when you’re ready to publish.