The 5 best Shopify themes for toy stores
Five themes for toys, games and collectibles, compared on how well they sell to two audiences at once: the kid who wants it and the grown-up who pays.
Quick answer
The best Shopify theme for toy stores is Playtime, the toys and games preset of Ignite. It sells to the kid with shoppable hotspots and video reels, and to the grown-up with clear product pages and a gift finder, and it handles drops with pre-orders, countdowns and flash sale bars. Also strong: ShowTime (Kidstime) for large stores and dropshippers, Kingdom (Prince) for toy brands with a story, Atlantic (Plush) for classic toy shops and Mono (Tiny) for kids and lifestyle brands.
Disclosure: we make Playtime. Everything we say about the other four comes from their own Theme Store listings, and all four are well-reviewed themes that toy stores use.
What a toy store needs from a theme
A toy store sells to two people at once. The child decides what they want. The adult decides whether it’s suitable, whether it’s worth it, and whether it’ll arrive before the birthday. Collectors are a third customer entirely: they want it the second it drops. A good toy theme serves all three:
- Show it in action. Video, lifestyle photos and unboxings sell toys better than a white background ever will.
- Answer the grown-up’s questions. Age range, what’s in the box, how many players, and reviews from other parents.
- Make gifting easy. A way to narrow a big range down by age, budget or interest, fast.
- Handle drops and pre-orders. New sets and limited editions sell before they land, and limited should look limited.
- Browse a big range. Filters by age, brand, price and, for collectibles, rarity and condition.
- Bring them back. Drop alerts by email and a way to find the toy they looked at last week.
The five at a glance
| # | Theme | Best for | Price | Rating |
|---|---|---|---|---|
| 1 | Playtime, Ignite theme presetby Benchmark Themes | Toy, game and collectibles stores with drops | $380 | 100% (113 reviews) |
| 2 | ShowTime, Kidstime presetby Mile High Themes | Large toy stores and dropshippers | $330 | 98% (294 reviews) |
| 3 | Kingdom, Prince presetby Krown Themes | Toy brands with a story to tell | $280 | 97% (210 reviews) |
| 4 | Atlantic, Plush presetby Pixel Union | Classic toy shops with medium to large ranges | $300 | 96% (226 reviews) |
| 5 | Mono, Tiny presetby Slash Themes | Kids and lifestyle brands | $300 | 98% (119 reviews) |
1. Playtime (Ignite theme preset)
- Best for
- Toy, game and collectibles stores with drops
- Price
- $380, paid once
- Rating
- 100% positive, 113 reviews
- Designer
- Benchmark Themes
Playtime is the toys and games preset of Ignite. Its listing names toys, trading cards, TCG, collectibles and dropshipping stores, with 50+ sections and support from real people in the UK.
- Shoppable hotspots and video reels. Tag products on a lifestyle photo, and bring unboxing and play videos onto the store, where they can actually sell something.
- A gift finder that narrows the range down in a few taps.
- Pre-orders. A preorder template swaps Add to cart for Pre-order and adds a badge to the product card, so you can sell the next set before it lands.
- Drops that feel limited. Countdown timers on the product page, and flash sale bars on the card that show how much stock has gone.
Because Playtime is Ignite underneath, it also has stat counters for the details parents look for, such as age range and number of players, plus recently viewed, flexible popups for drop alerts, predictive search, mega menus and quick order lists for buying several conditions of the same card. Ignite holds a 100% positive rating from 113 reviews.
Worth knowing: it’s the most expensive theme on this list, by $50 to $100, and every other theme here has more reviews.
2. ShowTime (Kidstime preset)
- Best for
- Large toy stores and dropshippers
- Price
- $330, paid once
- Rating
- 98% positive, 294 reviews
- Designer
- Mile High Themes
Kidstime is a preset of ShowTime, by Mile High Themes. Its listing calls it a navigation-focused theme, ideal for large stores and dropshippers, and says ShowTime has more menu options than any other theme: mega menus with images, products and collections, and off-canvas navigation.
It lists upsells in the product page and cart, Instagram-style popup grids, filtering and back-in-stock alerts. With 294 reviews at 98% positive, it has the most reviews of any theme here.
Worth checking: pre-orders aren’t in its listed features, so check how you’d sell a new release before it lands.
3. Kingdom (Prince preset)
- Best for
- Toy brands with a story to tell
- Price
- $280, paid once
- Rating
- 97% positive, 210 reviews
- Designer
- Krown Themes
Prince is a preset of Kingdom, by Krown Themes, and at $280 it’s the cheapest theme here. Kingdom is built around a signature sidebar, which gives the store structure and room for navigation and brand story side by side.
Its listing highlights visual storytelling, with products and campaigns in a flowing vertical layout and parallax effects. It lists back-in-stock alerts, image hotspots and lookbooks, and has 210 reviews at 97% positive.
Worth checking: how the sidebar layout handles a big range on a phone, if most of your shoppers are on mobile.
4. Atlantic (Plush preset)
- Best for
- Classic toy shops with medium to large ranges
- Price
- $300, paid once
- Rating
- 96% positive, 226 reviews
- Designer
- Pixel Union
Plush is a preset of Atlantic, by Pixel Union. Its listing promises a classic, streamlined design that’s familiar to shoppers, with product discovery features such as image zoom, live search and multi-column menus.
It’s built for medium to large catalogs, and has 226 reviews at 96% positive.
Worth checking: pre-orders and back-in-stock alerts aren’t in its listed features, so check both if you sell new releases or limited stock.
5. Mono (Tiny preset)
- Best for
- Kids and lifestyle brands
- Price
- $300, paid once
- Rating
- 98% positive, 119 reviews
- Designer
- Slash Themes
Tiny is a preset of Mono, by Slash Themes, with a soft, playful design its listing describes as perfect for toy, kids and lifestyle brands. It promises a mobile-first store with quick buy, discount highlights and a smooth cart.
It lists gift wrapping and countdown timers among its features, and has 119 reviews at 98% positive.
Worth checking: how it handles a large range with many brands, since its listing is aimed at brands more than big toy shops.
How we chose
We started with the themes the Shopify Theme Store lists for toys, read every listing and ranked the strongest on the six points above. Selling to both the child and the adult counted most, then drops and pre-orders, browsing a big range, reviews and price.
Prices, ratings and review counts change, so check the Theme Store before you buy. Every theme here can be tried on your store for free.
How to run a toy or collectibles drop on Shopify
A drop works when shoppers know it’s coming, can see it’s limited and can buy the moment it opens. In Playtime it takes four steps, with no apps.
- Build the list. Add a Popup section to the Overlays group, such as “Join the list for early access”, so collectors sign up before launch day.
- Take pre-orders. In your Shopify admin, give the product the preorder theme template. If there’s no stock yet, turn on Continue selling when out of stock.
- Count it down. Add a Countdown block to the product page or home page, with the drop’s end date and time.
- Show it selling. Put the drop’s products in a collection, then choose it in Theme settings > Flash sales. Their cards show how much stock has gone.
The preorder guide, countdown guide and flash sales guide have the details. For everything else Playtime does for toy stores, see the best Shopify theme for toy stores.
Questions
Which toy store theme suits which kind of store?
Playtime suits most toy, game and collectibles stores, with pre-orders, countdowns, flash sale bars, hotspots and video reels built in. ShowTime (Kidstime) suits large stores and dropshippers, Kingdom (Prince) suits toy brands with a story to tell, Atlantic (Plush) suits classic toy shops and Mono (Tiny) suits kids and lifestyle brands.
How do I take pre-orders for a new toy or card set on Shopify?
In Playtime, open the product in your Shopify admin and choose the preorder theme template. The buy button then reads Pre-order, a Preorder badge appears on product cards, and every pre-order goes through the cart. If there’s no stock yet, turn on Continue selling when out of stock for each variant. Set up pre-orders.
Can I run a limited drop with a countdown?
Yes. Add a Countdown block with the end date and time to the product page or home page, and put the drop’s products in a flash sale collection so their cards show how much stock has gone. Add a countdown.
Can shoppers filter toys by age, brand or price?
Yes. Store the age range in a product metafield, then add it as a filter in Shopify’s free Search & Discovery app alongside brand and price. Collectibles stores often add filters for rarity or card condition the same way.
Which of these toy store themes is the cheapest?
Kingdom, at $280. Atlantic and Mono cost $300, ShowTime costs $330 and Ignite costs $380. Prices are one-time payments, checked on the Shopify Theme Store on November 11, 2026.
Is Playtime good for trading cards and collectibles?
Yes. Its listing names toys, trading cards, TCG and collectibles. Its demo store filters cards by rarity and attributes, and uses a quick order list to sell several conditions of the same card. Pre-orders for new sets and flash sale bars for limited stock are built in.
This page contains affiliate links to the Shopify Theme Store. If you buy a theme through one, we may earn a commission, whichever theme you choose.